The legacy of the Mii, Nintendo’s player avatar creations, continues with Miitomo. Uniting iOS and Android users, Miitomo is a personable social network experiment. Inhabited by Facebook and Twitter friends, Miitomo encourages and rewards players for:

• Answering questions
• Reading, listening, liking, and responding to your friends replies

Gamification of Social Media: Check

There is also an odd game within the game called Miitomo Drop (drop a player down a board, hope they hit something valuable). As well as options to buy and dress up a player’s Mii. Style points awarded, of course.

Beyond the spongy exterior, the heart-filled frosting of Miitomo tastes hollow. There just isn’t much to do in this app. Yes, Nintendo has done a great job building an oddball social network. I keep wondering though where the gameplay hook is.

As a longtime Animal Crossing fan, the ability to decorate your Mii’s space would be most welcome. Minigames in the vein of the 3DS Mii minigames (Find Mii, Puzzle Swap, etc.) would elevate Miitomo to another level. Nintendo excels when they take a simple concept and refine the player experience.

Miitomo makes great first impression. The missing gameplay hook, the reason to stay and enjoy this weird world, must be found. Mario is indeed missing.