*Photo by flattop341, Creative Commons

Trying to shave off time on my morning commute, I decided to take another route today. Riding shotgun was a podcast that I will not name. As the tires spun and the traffic lights frequently slowed me down, I began to notice some things:

1. The route I was taking was actually slower. I was going to be late.

2. The podcast I was listening to kept violating the podcast trinity.

– The Podcast Trinity –

Format – Find a format that works and stick with it. Like a bowl of tasty oatmeal, listeners find comfort in a solid format. Also remember that having no format is a format.

Identity – Pretending you are a radio show host will get you no where. You aren’t. While ranting and raving can be an identity, for me, it leads to you being turned off. Unless you are part of that 1% of ranters/ravers that appeals to me. So act professional. Develop your voice.