Impending Doom

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Nearly 7 years after the launch of World of Warcraft, Blizzard is still reporting player growth like McDonald’s used to report how many customers had been served.

World of Warcraft(R) Subscriber Base Reaches 12 Million Worldwide

IRVINE, Calif., Oct 07, 2010 (BUSINESS WIRE) — Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft(R), its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft’s second expansion, Wrath of the Lich King(R), and also as global anticipation continues to mount for the December 7 release of the game’s third expansion, Cataclysm(TM).

“The support and enthusiasm that gamers across the world continue to show for World of Warcraft reaffirms our belief that it offers one of the best entertainment values available today,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We are as committed as ever to taking the game to new heights, and we look forward to demonstrating that with Cataclysm in December.”

Since debuting in North America, Australia, and New Zealand on November 23, 2004, World of Warcraft has become the most popular subscription-based MMORPG around the world. It was the bestselling PC game of 2005 and 2006 worldwide, and finished behind only World of Warcraft: The Burning Crusade(R), the first expansion pack for the game, in 2007. For 2008, the World of Warcraft series represented three of the top five bestselling PC games, with Wrath of the Lich King finishing the year at #1, and in 2009, World of Warcraft titles claimed three of the top six spots.*

At this point in the games life, I am not surprised that the gaming community is still talking about the WoW monster. World of Warcraft is a power house in that it takes systems found in other games and refines them to something close to perfection. The amount of times I have resubscribed to WoW, after swearing it off, is also a testament to how great this game is (or maybe that is an admission as to how addictive it is).

Up until the announcement of Cataclysm’s release (12/7/10), I really didn’t think that I would ever venture into the lands of Azeroth again. However, the release announcement suddenly had me interested. Here is the thing, all my friends will end up diving back into the game. Especially those of mine who are going to BlizzCon. So do I enter back into a game that is almost seven years old? Like the infamous Death Eaters in Harry Potter, I can feel my soul being sucked back into the void. See ya there!

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