Why Pay Monthly?

The standard $15 admission to most MMO’s is one that I would gladly say goodbye to in a heartbeat. Spending $50 to outright buy a game in the beginning and then maintaining the game at $15 a month is simply insane. Why would anyone pay a developer/ publisher monthly for something they already purchased for $50? Server maintenance, free monthly updates (until your eventually hammered with a $40 expansion), and customer service are but a few things that come to mind. But why pay monthly at all?

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