Chump Change

On June 24th, Disney-Pixar’s Cars 2 skids into theaters. This time, Lightening and Mater have accelerated past Radiator Springs on their way to a road trip around the globe. The movie’s trailer (found here) exhibits racing, travel jokes, and a spy-theme overlay. Will Cars 2 signal the end of the Pixar-touch?

Take a look at Pixar’s current release schedule:

  • Cars 2 – June 24, 2011
  • Brave – June 22, 2012
  • Newt – 2012 – Cancelled
  • Monsters University – June 21, 2013
Notice that there is only one new storyline/ concept being offered. The other two films are sequels. For awhile now, Pixar has seemed to be interested in delving deeper into the sequel goldmine. Perhaps they have found a rich vein of creativity they think they can tap into? More power to them. However, who made the decision to make a sequel to Cars? Cars, which is an average Pixar film in my opinion, was not deserving of a sequel. Especially when the previous film released by Pixar, The Incredibles, almost screamed for one. I personally think that Pixar is not being driven by creativity and imagination anymore; No, I think that Pixar is being driven by the almighty dollar. Do you disagree? Check this out:
Estimates from the New York Daily News indicate that sales of Cars merchandise two weeks out from the release of the film amounted to US$600 million. Estimates put out in November by the Walt Disney Company peg total sales for the brand at around $1 billion.[27] 
Cars merchandising is huge! Who wouldn’t want to capitalize on such a thing? In the midst of all this branding and merchandising business, who is profiting? Disney. So, is Pixar really the driving force behind the sequel-itis it seems to suffer from or is it Disney? Either way, on life’s highway, I can only hope that Pixar doesn’t lose it’s soul.
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